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In a spectacular display of promotional prowess, the former Gossip Girl sensation, aged 35, has turned heads once again. Decked out in a striking red bikini, she graced a new ad campaign designed to catapult her Betty Buzz beverage line into the limelight. The starlet took to Instagram on Thursday, sharing a trio of snapshots accompanied by the caption, "💗 Grapefruit @bettybuzz 💗 a surefire crowd-pleaser."
The cover image of the Instagram carousel presents the Age of Adaline luminary locking eyes with the camera, her visage adorned by a crimson-hued visor. Sporting playful pigtails and bedecked with gold rings, she delicately raised the Betty Buzz glass to her lips, the fiery red contrasting elegantly with her attire. Not to be outdone, her impeccably manicured red nails made a statement, perfectly complementing the overall aesthetic. The subsequent picture showcased a cool twist, with the star employing the beverage as a refreshing cold compress. Standing poolside, she flawlessly exhibited her red bikini top, adding an air of relaxation to the ensemble. In the final capture, her radiant smile perfectly aligned with the product, solidifying its prominence.
The allure didn't stop there; the starlet's Instagram feed was laden with additional gems from the shoot. These snapshots offered a tantalizing glimpse into two other Betty Buzz flavors, the zesty Meyer Lemon and the invigorating Lemon Lime. The celebrity's Instagram Story yielded a delightful revelation about the shoot: "This isn't a glimpse of an untamed mating ritual (though it might pass for one). Truth be told, I genuinely indulge in @bettybuzz Meyer Lemon, every day, all day."
Making a playful addition, she added, "I am our most devoted customer. Out of respect for our patrons' privacy, I'll keep the identity of our second top customer, @vancityreynolds, under wraps." The starlet and her husband, known for their playful online exchanges, exchanged vows in 2012 and are now the doting parents of four - James (8), Inez (6), Betty (3), and a fourth, whose quiet introduction came in February 2023.
The Betty Buzz beverage line isn't just a commercial endeavor; it's deeply personal. Lively, the mastermind behind it, confided, "My dad was christened Ernest Brown Jr., but he was Ernie Lively to the world. Upon marrying my mother, he embraced her surname, making any success achieved bear a different moniker." In 2021, the non-alcoholic mixers made their debut. "In building this venture, I yearned for achievement under a name dear to him. Betty, the name of his mother and sister, was a natural choice. Ernie wouldn't quite cut it as a mixer's name," Lively revealed, shedding light on the inspiration for the delectable flavors.
Curiously, despite being wed to a gin aficionado, Lively abstains from alcohol. She clarified, "Even though I don't partake, I've spent years crafting cocktails without actually imbibing. This led me to realize that mixers are the unsung heroes, deserving just as much acclaim as their alcoholic counterparts." She went on, "Three years were invested in perfecting Betty Buzz, and the anticipation to share it with the world is invigorating." In 2023, as a mother of four, the decision was made to infuse a dash of alcohol into the mix.
Lively's latest endeavor, Betty Booz, affectionately referred to as the "sister to Betty Buzz," was unveiled in June. The multi-faceted celebrity humorously proclaimed, "While imbibing isn't my thing, savoring flavors certainly is. These time-tested recipes, brimming with real fruit and premium ingredients, are now available in cans. Enjoy, responsibly...mostly."
"Though not a drinker, I'm a flavor enthusiast. Authentic recipes, real fruit, genuine ingredients, quality spirits - no compromises. And yes, a genuine time-saver. That's the crux of @bettybooze," she noted, concluding her Instagram post with a flourish.
