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Kylie Jenner, the renowned founder of Kylie Cosmetics, has taken her fascination to a new level with the introduction of her captivating Bratz dolls collection. The 26-year-old entrepreneur has partnered with the iconic toy company to introduce two exquisite 11-inch fashion dolls, marking a significant expansion of her creative offerings.
The unveiling of the Bratz x Kylie Fashion Dolls – Day and Night collection follows the successful launch of the Mini Bratz x Kylie Collectibles, a series of six miniature Kylie dolls that artfully recreate some of her most iconic looks. The Night doll, a true showstopper, captures Jenner's stunning appearance at the 2022 CFDA Awards, elegantly adorned in a black Mugler high-slit gown. Accompanying the Night doll is a miniature version of Jenner's beloved Italian greyhound, Norman, providing fans with an additional endearing touch.
Meanwhile, the Day doll exudes style and sophistication, dressed in a patent leather mini dress and accessorized with chic black sunglasses. A true embodiment of the Bratz aesthetic, the Day doll also comes complete with the iconic Bratz lips purse, a symbol of fashionable flair.
Announcing this exciting collaboration via Instagram, Kylie Jenner shared a captivating promo video with her extensive following of 398 million fans. In her message, she expressed her joy at realizing a lifelong dream: "The girls are hereeee 🖤. To growing up with @bratz dolls to having my very own! thank you bratz team!! ahhhh i'm obsessed." She further revealed that these alluring dolls are now available for pre-order on bratz.com, Target.com, and Amazon.com, with their official in-store release date set for October 1.
Having previously introduced her mini dolls earlier in the month, Jenner tantalizingly hinted at the prospect of more surprises from her collaboration with Bratz. In a social media post on her Instagram Story, she playfully teased, "more @bratz surprises coming soon."
Adding another layer of excitement to the collection, Kylie's collaboration with Bratz includes a magnificent 24-inch doll version of the Mini Bratz x Kylie Collectibles. This doll mesmerizingly captures the essence of Kylie Jenner's appearance at the 2019 Met Gala, where she dazzled in a feathery lilac Versace dress complemented by a matching purple wig. This exclusive offering can only be found on Amazon.
A press release issued on Monday to introduce the new dolls highlighted the remarkable packaging, described as "exclusive display packaging shaped unlike anything the brand has ever produced before." Isaac Larian, CEO and Founder of MGA Entertainment, the parent company of Bratz, eloquently stated, "Bratz dolls are icons of their time because of their focus on confidence, unapologetic individuality, and bold style. To this day, Bratz continues to expand its universe with those core values in mind."
Larian continued, "Now, the Kylie Jenner and Bratz collab introduces a contemporary style icon who grew up on the dolls into the Bratz Pack and explores what it means to be a modern Bratz girl." For Kylie Jenner, this collaboration signifies a monumental achievement, marking the brand's inaugural partnership with a celebrity for a doll collection that promises to resonate with fans and enthusiasts alike.
